Winning on Social in 2026

Plus: TruFru's newest campaign, a brand launch, and more 🍓

Jan 13 • Henry Galicich

17

3

3

November 2025

Collectable Brands

Plus: a high-tech trash can, trading cards for brand people, and more 🔗

Nov 18, 2025 • Henry Galicich

10

3

Community-Centered Launches

Plus: Maev's new campaign, next-gen yogurt, and more 🛒

Nov 4, 2025 • Henry Galicich

9

1

October 2025

The State of Social Commerce

Plus: AI on campus, Gen Z's favorite resale platform, and more 🤝

Oct 28, 2025 • Henry Galicich

6

2

2

September 2025

Chat + Shop

Plus: IKEA House Warming, OpenAI's new brand campaign, and more 🔗

Sep 30, 2025 • Henry Galicich

9

2

Shopping Shifts

Plus: Beli + the gamification of hobbies, pre-holiday consumer trends, and more 🛒

Sep 16, 2025 • Henry Galicich

7

August 2025

A Pet Care Upgrade

Plus: exciting brand collabs, the "treat economy," and more 🐾

Aug 19, 2025 • Henry Galicich

9

3

July 2025

The New Outdoor Voices

Plus: making SPF cool, fundraising news, and more 🧢

Jul 29, 2025 • Henry Galicich

9

1

2

A Protein Universe

Plus: smart glasses, the agency building your favorite brands, and more 🐟

Jul 15, 2025 • Henry Galicich

11

1

3

Buy With AI

Plus: Sweetgreen's summer menu, in-house influencers, and more 🍅

Jul 8, 2025 • Henry Galicich

9

3

2

Going Nuts for Pistachios

Plus: AD's vintage curation, Blank Street matcha, and more 🛋️

Jul 1, 2025 • Henry Galicich

15

1

2

June 2025

Feed Fatigue

Plus: TYB's Series A, Oura's new campaign, and more 🗞️

Jun 17, 2025 • Henry Galicich

12

2

4