Wow, wellness patches were not on my bingo card but from a product-market fit POV they’re kind of genius. They fit in with the low commitment low effort convenience that Gen Z want, they’re aesthetically pleasing which brands don’t get to opt out of any more, and like you say - it’s kind of subtle virtue signalling to wear one. Also - ‘Kind Patches’! A genius name and positioning. I’m interested to see the staying power!
these patches are giving me mixed feelings - on one hand i suppose i can see people using them merely for the aesthetic component, but on the other hand i think why starface worked so well is because it was in part disguising acne that a person probably didn't want to be visible. i do agree with you that the vitamin/supplement sector is one where there is probably most room for growth right now yet is a tough one to do well in. i heard the CEO of AG1 speak yesterday at a conference so supplements are on my mind right now as well!
Wow, wellness patches were not on my bingo card but from a product-market fit POV they’re kind of genius. They fit in with the low commitment low effort convenience that Gen Z want, they’re aesthetically pleasing which brands don’t get to opt out of any more, and like you say - it’s kind of subtle virtue signalling to wear one. Also - ‘Kind Patches’! A genius name and positioning. I’m interested to see the staying power!
I agree with the low commitment low effort point you bring up!
the year of the sauna - love it!
these patches are giving me mixed feelings - on one hand i suppose i can see people using them merely for the aesthetic component, but on the other hand i think why starface worked so well is because it was in part disguising acne that a person probably didn't want to be visible. i do agree with you that the vitamin/supplement sector is one where there is probably most room for growth right now yet is a tough one to do well in. i heard the CEO of AG1 speak yesterday at a conference so supplements are on my mind right now as well!